ONYX Privacy Policy
Welcome to ONYX’s privacy policy. At ONYX we respect your privacy and are committed to protecting your personal data.
This privacy policy tells you how ONYX and its group of companies, affiliates, and subsidiaries use your personal data when you visit our website, and buy our products and services.
It also tells you about your privacy rights and how the law protects you.
It is important that you read this privacy policy, together with any other privacy policies we may provide, so that you are fully aware of how and why we are using your data.
This privacy policy was last updated on 27 Sep 2018.
By using any part of our website, and/or accepting the Terms & Conditions, you signify acceptance of this Privacy Policy and to our using and processing your personal data. If you do not agree with or are not comfortable with any aspect of the privacy policy, please do not use our website.
If you have any questions, or would like to exercise your privacy rights, please follow the instructions in this privacy policy.
Our Website
Our website at onyxdance.co.uk, sells admission to dance classes and dance-related products, events, and services. These are aimed at dancers - from recreational to professional - as well as independent creative professionals and other organisations and companies in various creative fields.
ONYX DANCE LTD located at 2 Hague Street, London E2 6HN, United Kingdom
ONYX is the data controller responsible for this website, and any handling of personal data carried out by or on behalf of ONYX. ONYX is a data controller for any handling of personal data carried out by or on behalf of ONYX.
ONYX works collaboratively to bring great products, events, and services to our customers all over the world, and they may sometimes be acting as joint data controllers. When we mention "ONYX", "we", "us" or "our" in this privacy policy, we are referring to the relevant company in the ONYX group of companies, affiliates, and subsidiaries responsible for processing your data.
Personal Data We Collect About You
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We collect your name and e-mail address for the purposes of staying in touch with you about your classes with us, and to keep you updated on offerings at the studio that we feel would suit your training.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving direct marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific product or service. To provide better products and services, ONYX’s website uses the Google Analytics service. Their privacy policy can be found by clicking here.
However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, gender, religious or philosophical beliefs, sexual orientation, political opinions, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences. If you use any of these types of personal data in your submission of data to ONYX, we will not be able to tell. We will treat all the personal data included in products as ordinary personal data.
If you choose not to share personal data with us, or refuse certain contact permissions, we may not be able to provide the products and services you’ve asked for.
How Your Personal Data Is Collected
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us buy post, phone, email or through chat or social media.
This includes personal data you provide when you:
  • sign up for an ONYX newsletter
  • make enquiries or request information be sent to you;
  • create an account on our website;
  • purchase our products, events, or services;
  • ask for marketing to be sent to you;
  • engage with us on social media;
  • enter a competition, promotion or survey;
  • contact customer services; or
  • leave comments or reviews on our products or services
Most commonly, we will use you personal data in the following circumstances, to:
  • Process orders and transactions you have requested from us responsibly
  • Provide quality products and services to you
How We Use Your Personal Data
  • Where we need to perform the contract we are about to enter into or have entered into with you. For example, when you purchase our products or services.
  • Where we need to comply with a legal or regulatory obligation. For example, keeping records of our sales for tax compliance.
You may also be asked to provide or may provide additional Personal Data in the course of:
  • Communicating with us about your purchase or order;
  • Supplying feedback and information about your use of our products;
  • Requesting us to stay in touch with you.
Generally, we do not rely on consent as a legal basis for processing your personal data other than where the law requires it, for example in relation to sending certain direct marketing communications. Where our legal basis is consent, you have the right to withdraw consent at any time.
Advertising, Marketing and Your Communications Preferences
We may use your Data to form a picture of what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you and tell you about them..
We may carry out direct marketing by email. For example, you might have the ONYX newsletter sent to you.
On our website, we always try to make it very clear what we are doing and what communications you will be sent, whether it’s you deciding to sign up to an ONYX newsletter or as part of creating any account with us. You have a right at any time to change your mind and opt out. The easiest way to opt out is to use the unsubscribe link at the bottom of the communication.
Of course, there are lots of different ways you’ll see adverts for ONYX out and about, and not all of these are based on using personal data. Sometimes, we just buy good old-fashioned advertising space in the real world, on third party websites, and on social media. If you see ONYX adverts on websites and in social media, these may not be directed specifically at you. We might just have a bid for the space, but here are some things we may do that may be specifically directed at you:
  • Emails, for example the ONYX newsletter;
  • Promotions;
We use Tracking Data to deliver relevant online advertising, including via websites, and social media.
Disclosures of Your Personal Data
We may share your personal data with the parties set out below for the purposes set out in this privacy policy. We may also share your personal data if the law otherwise allows it.
We may share personal data with the following categories of third parties:
  • Suppliers and service providers (such as technology service providers, payment processing and fraud prevention providers);
  • ONYX group companies;
  • Auditors and professional advisers like bankers, lawyers, accountants, and insurers; and
  • Government, regulators, and law enforcement.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Payment Information
ONYX uses third party payment processor SagePay to process payments made for products and services via the website or in person. All online payments will be conducted in accordance with the Payment Card Industry (PCI) data security standards.
Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data Retention
We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we are required to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they stop being customers for tax purposes.
In some circumstances you can ask us to delete your data. We may also anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Your Legal Rights
If the General Data Protection Regulation (GDPR) applies to you because you are in the European Union, you have rights under data protection laws in relation to your personal data:
  • The right to be informed. This is an obligation of ours to inform you how we use your personal data;
  • The right of access. This is a right make what’s known as a ‘data subject access request’ for copy of the personal data we hold about you;
  • The right to rectification. This is a right to make us correct personal data about you that may be incomplete or inaccurate;
  • The right to erasure. In certain circumstances you can ask us to delete the personal data we have about you, unless there is an overriding legal reason we need to keep it;
  • The right to restrict processing. This is a right of yours to ask us to suspend processing personal data in certain circumstances;
  • The right to data portability. This is a right of yours to ask us for a copy of your personal data in a common format (for example, a .csv file);
  • The right to object. This is your right to object to us processing your personal data (for example, if you object to us processing your data for direct marketing);
  • Rights in relation to automated decision making and profiling. This is your right to have us be transparent about any profiling we do, or any automated decision making.
These rights are subject to certain rules around when you can exercise them. You can see much more information on them, if you are interested, on the UK Information Commissioner’s Office Website.
If you wish to exercise any of the rights set out above, please Contact Us.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request further or more specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask further information in relation to your request to speed up our response.
We try to respond to all legitimate requests as soon as possible. Occasionally it may take us longer if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
We have appointed a data privacy manager who is responsible for overseeing question sin relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us.
You have the right to make a complaint at any time to the Information Commissioner’s Office ("ICO"), the UK supervisory authority for data protection issues (www.ico.org.uk). We would however, appreciate the chance to deal with your concerns first, and look forward to doing everything we can to make you feel safe with us at ONYX.
How to Contact ONYX About Privacy
If you have any questions about this privacy policy, or would like to exercise any of your rights, please email us here or write to us with your letter addressed to: Data Protection Officer, ONYX, 2 Hague Street, London E2 6HN, United Kingdom.
Accurate Information
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. You can do this by updating your account. Thank you.
Changes to This Privacy Policy
The GDPR is new and the ICO is still issuing new guidance about how businesses should follow it. In the future you may see updates and/or changes to our privacy policy. Please check in and have a read every now and then as your continued engagement with us as a visitor or customer will constitute your acceptance of those updates and/or changes.
We look forward to continue having you at ONYX and aim to provide a safe, secure environment for you to enjoy dance in London.

The ONYX Team